The Grenada Tourism Authority (GTA) has appointed Margit Schwarz of Discover the World Marketing GmbH, as Sales Representative and focal marketing point in Germany. This appointment supports the imminent return of Condor’s direct flights from Frankfurt, Germany to Grenada in November 2014.
Schwarz has represented Grenada before in the German market, and is familiar with Grenada’s tourism product and the travel trade in Germany. Her company will promote Grenada as a destination through training sessions in partnership with key travel agents and tour operators. The German office will execute a Travel Agent Education Programme, attend trade and consumer shows, and schedule familiarisation (fam) tours to Grenada.
The German market has significant potential for Grenada. This year for the period January to June, there was almost a 100% increase in the number of German visitors compared to the same period in 2013, as well as an increase in the time spent on island. The Grenadian tour companies on island offer island excursions with German language services. There are also German-based establishments on island.
The GTA continues to use innovative ways to target our tourism markets through its headquarters in St George’s, Grenada, and its supporting offices in the United Kingdom, Germany and within the upcoming months, the USA and Canada.