Grenada is taking centre stage in London this week at Salon du Chocolat, the annual celebration of all-things-cocoa related, thanks to the Great British Spiced Chocolate Challenge (GBSCC) culinary competition.
Drawing over 15,000 visitors over three days, ‘Chocolate Week’ takes over Olympia, one of London’s major exhibition spaces, with tastings, cooking demonstrations, live music performances — including The Spice Boys band formed exclusively to promote the Challenge, a fashion show and a pop-up deluxe restaurant — united by a common thread: chocolate.
From over 100 amateur and professional chocolatiers who entered GBSCC to create a new spiced chocolate, only five are being judged at the final.
Grenada, as Destination Sponsor of GBSCC, commands an unrivalled position at Olympia and hosts a Spice of Grenada celebration on Friday, 16 October, an opportunity for visitors to savour cocoa tea, Grenada rum and Grenada chocolate. The visually arresting focal point is the bespoke Tree of Spice art sculpture that tells the story of how spices grow in Grenada.
The winner of the Challenge — to be announced on Saturday, 17 October — wins a trip to the second annual Grenada Chocolate Fest in May 2016, with flights courtesy of Principal Sponsor British Airways and accommodation courtesy of True Blue Bay Resort.
In addition to media coverage in glossy magazines and national newspapers, Grenada chocolate products are now available in leading luxury department store, Selfridges, for the duration of ‘Chocolate Week’.
Grenada Tourism Authority Director UK & Ireland, Sharon Bernstein said: “A passion for chocolate brings people to Salon du Chocolate from around the world and this year’s Great British Spiced Chocolate Challenge combines two of the tastiest reasons to visit Grenada, Carriacou and Petite Martinique: our world-class chocolate and our abundant spices.”