The destination Pure Grenada, the Spice of the Caribbean, was promoted at the Caribbean Hotel & Tourism Association’s Caribbean Travel Marketplace in The Bahamas from 21 to 23 January 2016. This marketing event allowed the Grenada Tourism Authority (GTA) to provide destination information to industry partners, support hoteliers with negotiating business, and meet with current and potential traditional and digital advertisers.
Minister for Tourism & Civil Aviation, Hon. Yolande Bain–Horsford led the delegation, which included representatives of the Grenada Tourism Authority (GTA), Calabash Hotel, Flamboyant Hotel & Villas, Mount Cinnamon Resort & Beach Club, and True Blue Bay Resort.
Mr Rudy Grant, CEO; Mrs Christine Noel-Horsford, USA Director of Sales; and Ms Nisha Mc Intyre, Marketing Executive of the Grenada Tourism Authority, conducted business meetings with tour operators, airline companies, travel agencies and media companies with the goal of negotiating business opportunities that can boost travel to Grenada, Carriacou & Petite Martinique.
The delegation’s scheduled appointments included companies such as Condé Nast Traveller, Virgin Holidays, the Travel Channel, Expedia Inc., Travelspan Vacations and Brides Magazine.
Caribbean Travel Marketplace is the largest marketing event in the region, proven to give worthwhile destination marketing and promotions for the tri-island state of Grenada.