The Grenada Tourism Authority (GTA) has hired US-based public relations agency, Cheryl Andrews Marketing Communications (CAMC) to promote Grenada’s tourism offerings in the USA, Canada, and the Caribbean. CAMC will be responsible for reaching potential visitors through public relations and communications tactics including storyline development, media outreach, and the management of social media influencer and blogger partnerships. Support also includes social media listening and the evaluation of media and activities.
The contract was signed during the GTA’s marketing workshop in early December, where the Chairman of the Board of Directors expressed his satisfaction with the team from CAMC, represented by President, Cheryl Andrews and Director of Client Development, Jennifer Johnson.
“We are delighted to now have PR representation in the USA, Canada, and the Caribbean after many years. CAMC has years of industry knowledge and PR experience, and after an intensive process, emerged as the best agency to deliver the quality marketing support that the GTA requires,” said Mr Rodney George, Chairman of the GTA. He continued, “Grenada, Carriacou & Petite Martinique cater to the discerning traveller looking for serene escapes and soft adventures off-the-beaten path, so strategic, targeted outreach is important to us.”
Cheryl Andrews Marketing Communications is based in Florida, USA and is specialised in travel, hospitality, luxury and real estate public relations for the clients in the Caribbean, Florida, and Latin America.
“We’ve been representing island destinations in the Caribbean for 30 years and are confident that we can connect Grenada with media and travellers in a way that will drive business for the island and its stakeholders, said Cheryl Andrews, President of CAMC. “We love Grenada and can’t wait to inspire travellers to visit the island.”
The USA is the largest visitor source market with nonstop flights from New York, Miami, and Atlanta. Nonstop flights into Maurice Bishop International Airport are available from Toronto, Port of Spain and Bridgetown and connecting flights from other Caribbean Islands.
GTA’s marketing manager will work closely with the team at CAMC to ensure that all efforts are in keeping with the organisation’s strategic destination marketing goals aimed mainly at increasing visitor arrivals.
“We are thrilled to have CAMC as a marketing partner. They have a deep knowledge of the Caribbean and understand how to connect with our visitors using the right mix of traditional and nontraditional methods,” said Francine Stewart, GTA’s Marketing Manager. “We can’t wait to see their plan come to life. It’s fresh, compelling and unlike anything we’ve done in the past.”