On Thursday, 8 June during the Caribbean Tourism Organization’s annual Caribbean Week, Minister of Tourism, Hon Dr Clarice Modeste-Curwen signed a Memorandum of Understanding (MOU), with the global home-sharing company, Airbnb.
The MOU is part of ongoing efforts by the Grenada Tourism Authority (GTA) to maximise exposure of the tri-island destination, and will act as a streamlined framework for the collaboration between the GTA and Airbnb, designed to further enhance and position the Spice Island of the Caribbean as top-of-mind with target consumers.
“Solidifying a strategic alliance with a global entity like Airbnb demonstrates our commitment to strengthening Grenada’s tourism sector by tapping into new segments of the industry and providing Grenadians with opportunities that stimulate our island’s economic growth,” commented Dr Modeste-Curwen. “Grenada is known and loved for the warm and friendly hospitality of its people, world-class beaches, cuisine, culture and we recognise that in order for the destination to remain competitive we must grow and evolve with the ever-changing travel landscape.”
Airbnb plays an increasingly important role in Grenada’s tourism sector, with more than 400 active listings across the island and typical host annual earnings of US$2,200. With the establishment of today’s strategic partnership, new opportunities will be open to Grenadians and island-wide advocacy to develop and support unique Pure Grenada experiences that will further strengthen the continued growth of the destination’s economy.
In recent months, Airbnb has reached a series of innovative and very promising partnerships with countries in the Caribbean, especially the recent signing of an agreement with the Caribbean Tourism Organization (CTO), which sets a great environment for boosting tourism in the region.
“We are proud to partner with Grenada and help create genuine experiences for travelers and new economic opportunities for Grenadians while highlighting local culture and heritage,” said Shawn Sullivan, Airbnb’s Public Policy lead for Central America and the Caribbean.”