by Curlan Campbell, NOW Grenada
- GTA launched digital media campaign #FollowGrenada
- Part of local marketing strategy
A two-night stay for a couple at the luxury Sandals LaSource Resort is now up for grabs by a lucky person receiving the most likes for a single photo or video, as the Grenada Tourism Authority (GTA) launched its digital media campaign #FollowGrenada.
This method of promotion is part of GTA marketing strategies to promote the Pure Grenada brand locally. The 2-month domestic advocacy campaign invites locals, St George’s University (SGU) students and alumni as well as the diaspora, to share with the world their experiences of Pure Grenada and become ambassadors for the brand.
Introducing the digital campaign, GTA Product Development Manager Kirl Hoschtialek spoke about involving locals in promoting Grenada’s tourism brand. “As we know, the people are the product, and we want to be able to better market Pure Grenada through that medium and get people more involved.”
GTA Communications Officer Ria Murray said, “The person receiving the most likes for a single photo or video across all platforms will nab a grand 2-night stay for a couple at Sandals La Source Resort. The person posting the best photo will be awarded EC$2,000.” A panel of photographers will determine the best photo.
Participants are required to use the hashtag #FollowGrenada when posting a picture or video of their adventures in Grenada, Carriacou and Petite Martinique on social media platforms such as Facebook, Twitter, and Instagram. Photos and videos should be the original work of the persons entering the competition. Visit http://www.puregrenada.com/followgrenada for more information on terms and conditions.
The campaign runs from 1 March to 30 April. Winners will be announced by 11 May 2018.