by Linda Straker
- German market is important for Grenada
- Delegation led by Tourism Minister Clarice Modeste
Grenada is one of the 181 countries whose tourism product is on display at ITB Berlin – the world’s lead travel trade show, and although representatives from the country attended the event before, 2019 is a special year because it’s the first time the country purchased a booth.
Previously Grenada was displayed as part of the general Caribbean Tourism Organisation (CTO) booth which provides an opportunity for the collective display of the Caribbean destinations.
“Our stand is selling pureness – the Spice of Caribbean,” said Francine Stewart, Marketing Manager in an interview with CTO’s Communications Manager Johnson Johnrose. It was broadcast live via Facebook.
IBT 2019 began on 6 March and will conclude on 10 March 2019.
“First time we have a stand at ITB 2019, and we are doing okay. Of course, we are busy, the Germany market is a very important market for Pure Grenada,” she told Johnrose, explaining that one of the focus is on Grenada’s chocolate.
“We are reminding everybody that we have 5 chocolate factories in Grenada right now and we are giving samples. The Germans love chocolate,” she said.
“That is the story we are telling. We are selling health and wellness, we are telling the story of our beaches, we are telling the story of our dive sites, we are telling the story of our 15 waterfalls. We are telling the full story,” she added.
Stewart said that one of the benefits of the stand is the holding of direct meetings with travel operators and agents. “This can beef up business for us because the German market is important for the island.”
The Grenada Tourism Authority (GTA) delegation to ITB 2019 is led by Tourism Minister Clarice Modeste and includes GTA’s Chief Executive Officer Patricia Maher, Marketing Executive for Germany Shanai St Bernard and Stewart. Also selling their properties directly at the meeting are representatives from Silversands, La Luna, Mt Edgecombe, St James Travel and Tours, Spice Island Beach Resort and Blue Horizon Garden Resort.
Grenada received more than 500,000 visitors in 2018 but there was a slight decline in German visitors in 2018 when compared to the 2017 figures. In 2017 there were 2,499 visitors and in 2018 there were 2,457. Condor offers a seasonal weekly flight to Grenada during the winter season.