ITB Berlin is the world’s leading travel trade show held in Germany every March. This year Team Grenada had its own Pure Grenada, the Spice of the Caribbean-themed stand thanks to the generous support of Silversands Grenada.
Minister of Tourism & Civil Aviation Dr Clarice Modeste-Curwen led the delegation from the Grenada Tourism Authority (GTA) including CEO Patricia Maher, Marketing Manager Francine Stewart and Marketing Executive Shanai St Bernard. The GTA Representatives, Discover the World in Germany headed by Margit Schwarz consulted with the tour operators and Condor Airline and arranged the full appointment schedule.
Representatives from Silversands Grenada, Spice Island Beach Resort & Blue Horizons Garden Resort, Laluna, Mount Edgecombe and St James Travel & Tours joined the GTA on the stand and were delighted with the ease of doing business during the show. Tour Operator DerTour reported 100% growth in room nights for the current winter season and Condor Airline reported improved seat load factors for the period November to April 2019.
Minister Modeste-Curwen reiterated the importance of direct air connectivity from Frankfurt to Grenada not only for the German and Continental European market but from as far away as China as well. CEO Patricia Maher stated “The German market has tremendous potential considering Germany is the largest national economy in Europe and the Germans are world travel champions. Grenada offers the perfect mix of white sandy beaches and natural rain forest to rich cultural heritage and tasty cuisine to meet the needs of the modern German traveler.”
GTA Marketing Manager Francine Stewart highlighted the new inter-airline agreement between Condor and LIAT, which allows for a seamless connection via Barbados in the summer months. This connection will allow the GTA to market Grenada’s authentic festivals during the summer months such as Spicemas, 12-13 August.
Grenada Tourism Authority
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