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Airbnb and CTO launch campaign to promote tourism to Grenada

17 March 2021
in PRESS RELEASE, Travel/Tourism
2 min. read
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After almost a year of intermittent travel restrictions, Airbnb, the Caribbean Tourism Organisation (CTO), and Grenada are collaborating to amplify the country’s recovery from the impacts of Covid-19 by promoting responsible travel to the destination across Airbnb’s vast global community.

As part of this alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb’s robust media platforms to market Grenada and other CTO member countries to millions of engaged Airbnb users.

The campaign rollout includes a series of email newsletters, a landing page, and ads on social media showcasing Airbnb listings in Grenada, as well as the existing protocols for safe travel during this time. The promotional landing page for this partnership will be unique to others worldwide. It will integrate multiple CTO member countries, promote homes in each destination, and links to each country’s website.

Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.

“Grenada, Carriacou and Petite Martinique are the perfect destination for a safe, extended Airbnb holiday. With so much to offer on our 3 islands, we encourage our visitors to enjoy our warm, friendly Grenadian hospitality, a splash of adventure and captivating culture, making Pure Grenada, the Spice of the Caribbean, Just For You,” said Kirl Hoschtialek, CEO (ag.), Grenada Tourism Authority.

This joint undertaking with the CTO builds on Airbnb’s commitment to help strengthen communities in the Caribbean in tough times.

“With the Caribbean continuing to re-open, we’re helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do,” stated Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean. “We’re also excited to promote the important economic impact driven by hosting on Airbnb.”

This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism in their destinations. “The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time,” shared Neil Walters, Acting Secretary-General of the CTO.

This partnership joins previously announced collaborations with organisations, including the Tourism KwaZulu-Natal (South Africa), the National Parks Foundation, and Bermuda Tourism Authority.

Airbnb Caribbean and Central America

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Tags: airbnbcaribbean tourism organisationctogrenada tourism authoritykirl hoschtialek
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Comments 3

  1. Palmist says:
    3 weeks ago

    Air BNB has an agreement with Grenada government for kickbacks, oh yes, they call it payment of taxes. Let’s see the money.

    You can rent a place that has a gas leak that they have known about for 14 years that makes you want to puke every morning, headaches all the time. Black mold on the screens that stinks. Dust and filth all over the apartment but they got approval from the Health Dept. to open during covid because they put out hand sanitizer and put up a few posters. Spend days cleaning when you are paying for a clean place to start out with. Constant criticism. You can wipe a line in the dust on the dishes but are challenged when you point out the mildew on the shower curtain that stinks. Can’t open the bedroom window or you are subjected to car fumes under it plus the noise. Don’t pick the one with the “ocean view”.

    Reply
  2. George says:
    4 weeks ago

    LOL, the comments are so great. How about those slaps, feel the sting? Pure BS Grenada, c’mon folks, take it up.

    Reply
  3. Wilson T-2000 says:
    4 weeks ago

    Just now, I went both to the “landing page” ( for the Caribbean) linked above, and to Airbnb.com for Grenada listings. I saw no mention of Grenada at the landing page. At the Airbnb.com page for Grenada listings, following the link for “ learn about covid requirements before you book” took me to another page with links to government sites for several larger South American and Caribbean countries. But no mention of Grenada, nor anything whatsoever about Grenada’s covid travel requirements. Could you kindly comment, CEO Hoschtialek?

    Reply

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