The tri-island state of Grenada, Carriacou and Petite Martinique welcomed celebrity chef Philip Vickery and an ITV crew of 4 who filmed for the UK daytime television show This Morning.
Hosted by one of Grenada’s most innovative all-inclusive resorts, Sandals Grenada, ITV filmed three 6-minute segments that aired on This Morning throughout November 2021, the first of which aired on 22 November 2021.
Philip Vickery, an English celebrity chef, has been the chef on This Morning since 2006. He experienced all the destination has to offer including resort activities and cookery segments at Sandals, diving at the Underwater Sculpture Park, a hike through Grand Etang National Park, a guided tour through Belmont Estate, a visit to St George’s Spice Market, and much more.
Reaching 35.9 million viewers a week, ITV is one of the most-watched and most talked about commercial broadcasters in the UK. ‘This Morning’ is ITV’s most popular daytime programme, and is one of the longest-running daytime programmes on British television, reaching approximately 1 million viewers daily.
When asked about the decision to make Grenada a featured destination and their experience on the island, Harry Bott, Producer/Director at This Morning said, “Grenada is known for being the Spice Isle so it only made sense for us to explore the culinary delights that the destination has to offer. Grenadian cuisine is home to a variety of vibrant and beautifully spiced dishes so we couldn’t wait to give our viewers a taste of Grenada’s unique flavours. Our experience was everything we could have hoped for and more. From the dreamy scenery including the unspoiled beaches and luscious green hills to the breathtaking waterfalls and unforgettable dive sites, it’s no wonder Grenada is one of the most sought-after islands in the Caribbean.”
Speaking on this exciting broadcast opportunity, Petra Roach, CEO of the Grenada Tourism Authority (GTA), said “We’re looking forward to this wonderful broadcast opportunity with ITV, as we continue to welcome travellers back to Grenada with open arms. With restrictions continuing to ease, this opportunity couldn’t have come at a better time as the filming will allow us to further promote Grenada as a must-visit destination for international travellers.”