Brand Manager – Reports to Marketing Manager
The incumbent will be responsible to develop annual Marketing Plans that contribute to the strategic development of brands in an effort to deliver business objectives.
Key Duties:
- Develops and executes annual Marketing plans and formulates marketing strategies
- Monitors, assesses and distills consumer insights via market research
- Provides input for strategic direction and new business opportunities for the brand
- Conducts regular visits with trade and key customers, in conjunction with the Trade Marketing Department, to understand and respond to channel needs
- Monitors competition and channel activities to ensure Brand maintains market share
- Develops and evaluates promotions
- Tracks A&P spending
- Monitors Brand performance and contributes to monthly reports
- Submits recommendations to the Division Head for approval
- Develops all creatives and communications for approval
- Provides advice, guidance, instructions and directions for subordinate staff as needed to ensure the achievement of departmental objectives
Qualification and/or Experience:
- Bachelor’s Degree in Marketing or related field.
- Postgraduate or Higher Diploma e.g. CIM or LCCI
- At least 4 years experience in Marketing
Knowledge and Skills:
- Excellent communication and interpersonal skills
- Strong knowledge of Microsoft Office and other relevant software
- Good organisational skills
- Excellent communication and interpersonal skills
- Ability to delegate and manage resources
- Good event management skills
Forward your letter of application and resume to: [email protected]
Insert the job title in the subject line of your email e.g. “Application – Brand Manager”
Closing Date: 8 July 2022
NOW Grenada is not responsible for the opinions, statements or media content presented by contributors. In case of abuse, click here to report.
